NIKON the Japanese camera giant announced that it’s buying maker of ” Hollywood-beloved digital” movie cameras – “Red Digital Cinema.”
“Red” will become a wholly owned subsidiary of Nikon once the deal is finalized.
Even despite Nikon’s strong presence in the consumer and prosumer markets, it lacked the features and penetration enjoyed by Red in the realm of movie shooting.
Of all other features, Nikon didn’t have anything coming close to Red’s Camera’s range and prestige in the professional space, especially for shooting Hollywood movies.
Acknowledging Red’s industry-defining products and its contributions to the film industry, including its Academy Awards.
Nikon praised the company’s commitment to innovation 4k image quality, and extra features which has earned accolades from directors and cinematographers worldwide.
This strategic acquisition marks a notable addition to Nikon’s portfolio, bridging the gap in the professional space where Red has long held sway.
While the financial terms of the deal remain undisclosed, it’s anticipated that Red’s founder Jim Jannard and President Jarred Land will receive a substantial payout from Nikon.
The deal, once finalised, will see Red become a wholly-owned subsidiary of Nikon and this will propel Nikon straight into the Heart of Hollywood.
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